What Will You Learn?

• In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
• Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
• Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
• Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.
• All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.
• Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.
• Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.
• Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
• In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
• Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
• Find out how to identify the right social network sites, create great content users will love and measure your success.
• Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.
• Identify the right digital channels that will help you achieve your business goals and create better online user experiences.